10 On-Page SEO Techniques to Rank Website (2019)

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10 On-Page SEO Techniques to Rank Website (2019)

10 On-Page SEO Techniques to Rank Website (2019)

The means of the signifier SEO typically appears nearer to “Extremely Obscure Strategy” than “Search Engine Optimization”. As marketers, you need to keep up to date on what seems like an endless update to Google’s algorithm. Otherwise, you may not be referenced for your main keywords. While this is not easy, there is one golden rule that has long been proven to ensure the success of your SEO strategy: optimize your website for relevant target keywords. By optimizing your site properly, you will attract better visitors, increase your conversion rates, and ultimately, you will get more customers. This article aims to explain how to add keywords to your website, once your search has allowed you to define them. If you have found the relevant keywords for your business, let’s see what SEO is on-page, where to add keywords to your site and how to avoid search penalties.

10 On-Page SEO Techniques to Rank Website (2019)

What is SEO on-page?

SEO, or search engine optimization, is about creating content, optimizing it, and promoting it. It is commonly accepted that this process is composed of two parts, SEO on-page and SEO off-page. The difference between the two can be summed up as follows: SEO on-page is the information that your site sends to search engines, while SEO off-page is the information that is sent to search engines by other websites. SEO on-page is about individually optimizing certain pages of your website so that they are better referenced in the search results. The term applies to both content and HTML source code, both of which can be optimized for search. The SEO off-page meanwhile, refers to external SEO markers as links. Indeed, when the search engines “read” one of your pages, they pay particular attention:
  • Under the page,
  • At the meta description of the page,
  • With subtitles,
  • And content (text, videos and images).
With all this, they deduce the subject of your page, then are able to rank your page (for various keywords) in their index. The techniques of “SEO On Page” therefore consist in optimizing all this information.

10 On-Page SEO Techniques to Rank Website (2019)

Techniques To Improve The On-Page SEO Of Your Web Pages:

You can attract the right visitors to your site and improve the performance of your inbound strategy, thanks to your SEO on-page. In fact, when you optimize your SEO for search engines, it is for them to understand who you are, what you do and the topics covered in your content. By improving your SEO on-page, you contribute to the natural referencing of your website on the search engine results pages (or SERP for Search Engine Results Page).

1. Do SEO Audit Of Your Website:

seo audit Whenever you create new content to add to your site, be sure to keep the specific keywords you are targeting and incorporate one or two per page. On the other hand, if numerous contents are already published on your site, it will be necessary to start by conducting an audit SEO. This audit will help you determine how well your site is suited to SEO. You can then update and optimize your content for search by focusing on the pages generating the most traffic. The audit will also allow you to detect many problems that you may be unknowingly facing, so that you can resolve them as soon as possible and make your SEO progress. Here’s how you will need to conduct an SEO audit:
  • Export all the pages of your website into an Excel file.
  • Sort them in descending order according to the number of visits they generate.
  • Assign a category of keywords to each of them, then add it in the column next to the page name.
  • Insert a new column in which you will enter additional specific keywords that you want to include on this page. Keep in mind that they must be as relevant to the content published on this page as to the research your target audience is doing.
Once this process is completed for all pages (or if there are too many, at least for the most important), you can then focus fully on adding keywords.

10 On-Page SEO Techniques to Rank Website (2019)

2. Introduce Your Keywords (Naturally) In 5 Elements Of Your Website:

10 On-Page SEO Techniques to Rank Website (2019) To optimize your web pages, you must include specific keywords for which you want to reference your pages. However, the placements you select for the integration of these keywords do not all have the same value. Five elements of your website should be optimized with your keywords to favorably increase the SEO of your page. These are titles, descriptions, content, Alt text and title attributes, and URLs. If you have not yet optimized these elements on your website, you still have some work left, but this fundamental task will prove to be extremely beneficial in the long run. To get the most benefit, first hit the pages that generate the most traffic. Then, think about optimizing your new pages as you create them.

The titles:

Titles (meta title) are the HTML elements used to describe the subject that a web page is about, they appear in the search engine results (as shown below). title

Titles have a direct impact on both visitor click rates and your site’s ranking in search results. To optimize your titles for both search and click through rates, try to limit them to a maximum of 65 characters so that they are not truncated on the search engine results pages.

Technically, Google measures the length in pixels and not in number of characters but this limit of 65 characters will generally allow you to display all of your titles in the results of pages of search engines.

Also, try to incorporate keywords into your titles so that people can see if your site is relevant to their search at a glance; place them at the beginning of your title to reduce the risk of seeing them truncated.


The descriptions (Meta description) are displayed under the title and URL of the search results, as shown below. description Descriptions today have no real impact on SEO but they still have a strong influence on the click rate. Their main purpose is to respond to a human need and not to be indexed by search engine robots. You can take advantage of this to tell people why they should click on your page. Include one of your target keywords in your description and make sure it is designed to capture the attention of users, so that they can establish the relevance of your content to their search. Bonus: Dejan Marketing offers a handy tool to see how your site appears on the search engine results pages, so you can optimize your description.

The Content Of Your Page

Visitors are more likely to stay on a page if it contains the terms they are looking for in its body of text. Google relying on their presence in your content to determine the SEO of your site, they will help you advance your page in the SERP. Just be sure to use them naturally, because Google has improved in the detection of keyword stuffing. When creating new content, focus on what interests your audience rather than trying to determine how often you can insert a keyword. In doing so, you will find that you optimize your content in a natural way. If there are no contraindications to adding keywords in different sections of your website, do not overdo it, at the risk of seeing your web pages fall in the search results. Moreover, nobody will enjoy reading this kind of content.

The Alt Text And Title Attributes Of The Images:

It’s also possible to embed keywords naturally in the alt text and title attributes of your images. These are elements that can be added to the tag of an image in HTML. Here is, for example, how this tag looks in its full version: <img class = “alignCenter shadow” src = “image.jpg” alt = “image-description” title = “image tooltip” />   The alt text attribute of an image tells search engines what this image is for so that it can be referenced among the search results. This attribute is displayed as part of the image when it can not be properly rendered and simplifies the use of the site for people with impaired vision, who use screen readers. The title attribute of an image for its part to display the text on the flyover of the latter, much like a pop-up window. On the other hand, it does not appear when the image can not be loaded. Inserting keywords into these attributes may seem insignificant and this approach will not have the same impact on your SEO as some of the other suggestions offered here. But the game is well worth the candle and the few minutes (and again) you will spend renaming your image to change the name “IMG23940” by default into a more accurate description will pay off.


It’s a good idea to include keywords in your URLs only if they accurately reflect the content of the dotted page. This process is especially important for businesses that maintain a frequent and regular blog because it provides an opportunity to optimize your URLs for any new article published, since they are different for each article. However, be careful: search engines penalize domain names that contain a glut of keywords. So, if you are based in Lyon, for example, and you intend to get into real estate, avoid domain names like “agence-immobiliere-lyon-agents-immobiliers-lyon.fr”. Opt instead for simplicity with a URL on the model “companyname.fr/theme-theme” and your SEO should be worn. Indeed, by practicing the stuffing of keywords in the URLs, you have a great chance to penalize your website because this practice is prohibited by Google’s guidelines. As always, be sure to create understandable URLs for your audience. They need to make sense to readers, while allowing them to get an idea of ​​where they have landed on your site. Also, think of separating words with hyphens and deleting unwanted terms, such as definite or indefinite articles, from the part of the URL that corresponds to your page.

3. Learn To Avoid Search Penalties:

panalties There are various counterproductive strategies, which surprisingly, are still in practice at the moment and which you should avoid using when optimizing your website for keywords.
  • Never Hide Your Keywords:

Do not use the same color for the background and text of your website, do not hide your keywords behind the images or on the sides using cascading style sheets (yes indeed, it is hardly credible to have yet to clarify this point today). Even if this case is less easily detectable than others, the most sophisticated modern search engines find it very easily and it can lead to very serious research penalties.
  • Avoid Keyword Stuffing:

This practice consists of repeating the same keywords in a text, be it the title, the description, the content, the URL, or the fine print at the bottom of the page. Clearly, if they seem to have been added unnecessarily to a web page, it is probably stuffing keywords. This tactic is one of the oldest in SEO, but today, search engines are specifically designed to detect it. In addition to being spam, it is rejected by search engines and also leads to search penalties.
  • Do Not Add Keywords Where There Should Not Be Any:

This practice, somewhat different from that of keyword stuffing, is more about inserting keywords, or even a single keyword, into contexts where they have no place. If you can not insert a keyword naturally in one of your contents, it is probably because it does not really meet the needs of your personas. Remember that SEO is not so much the amount of keywords you can add to a web page as it is relevant to your target audience.

10 On-Page SEO Techniques to Rank Website (2019)

4. Promote A Quality User Experience:

user exp Fostering a quality user experience should be your main goal. If optimizing your website for an algorithm seems to have a purely technical connotation, the goal of a search engine is to offer the best possible user experience to users. Do not lose sight of this goal when developing your SEO strategy and you will be more likely to make the right choices. Place the human before the search engines and you should not encounter insurmountable problems! We are aware that as a marketer your schedule is extremely busy. Still, you need to prevent SEO from being relegated to the end of your list of priorities because of a lack of knowledge, or worse, because you are afraid of doing wrong.

5. Insert Internal Links:

internal links Links to other pages on your website guide users to other pages on your company’s website. If these pages deal with a related subject or deepen the subject, users will stay longer on your site, which is a positive sign for search engines. Indeed, the rebound rate decreases. But internal (and external) links are also useful for search engines to explore your website. Indeed, after discovering one of your pages, the crawler follows all the links on this page to analyze the other pages. Conversely, on a page without links, the search engine robot “reads” then leaves immediately. This provides several benefits:
  • Report the presence of all your pages from your site to Google,
  • Tell them what your most important pages are by pointing more internal links to them.
The experts in Digital Marketing talk about working on your internal network. Here are 5 practices to insert your internal links:
  • Do not use your target keyword in your internal links. Prefer the keyword of the page to which it points,
  • Add internal links only if they are useful for your readers,
  • Do not insert more than 15 internal links on one page. I limit myself to 2 or 3 internal links for a content of 1000 words. This is my opinion and is not based on any study,
  • Add the links in the content of your web page. Links in the footer or sidebar have less weight,
  • Hunt for orphan pages. That is, pages on your site that do not receive links from another page on your site. This is usually the case for new content.

6. Optimize Your Images:

10 On-10 On-Page SEO Techniques to Rank Website (2019)Page SEO Techniques to Rank Website (2019) Good, well-written content can be self-contained, but adding additional Web elements, such as graphics and images, can really bring your pages to life. In addition to their aesthetic value, the images can help you strengthen your SEO strategy on pages with the following:
  • Original images: As with all the rest of your website, good, original images can really highlight your pages. If you really need to use images from other sources, be sure to include a complete reference to your source.
  • Optimum image size: Web pages that load for a very long time are a major drawback for web visitors, which is often caused by large image files. Keep image sizes small without compromising quality.
  • Use ALT tags – As noted above, search engines will not index images directly but through descriptions that you have inserted into their ALT tags. It will tell search engines what your image is for better indexing during searches.
  • Use descriptive filenames: This will also help search engines to better index your images by providing descriptive, keyword-enriched file names before uploading them to your web servers. Good examples are presented below:
  1. Good image file name – “man-typing-on-a-computer-keyboard.jpg”
  2. Bad image file name – “image01.jpg”

7. Configure Google+ Author:

Another element that Google focuses on is prioritizing and categorizing web pages written by subject matter experts or people considered to be the authorities of a particular topic. This is determined in conjunction with Google+ profiles, with accounts having more followers offering more opportunities for better ranking. The creation of Google can still be considered new in its infancy, but the potential for success of Internet marketing, especially in SEO through this tool, is enormous. To successfully start on page SEO, you need to implement tested strategies that most professionals have actually used to optimize their own websites and to generate the type of traffic they want. If you want to achieve substantial results and generate significant conversion rates for your Internet marketing campaign, then it would be very useful for you to follow the following strategies and techniques, like what the pros do.

8. Post Permalink Structure:

perma links Ensuring that your URL is correctly displayed is an important measure on the page. Again, you must use your target keyword in the URL and avoid using special characters, symbols, brackets, commas, and so on. in the actual URL. Use dashes to differentiate strings from your URL structure. These are called “pretty” permalinks and are supported by most web browsers. Example of a good permalink: https://www.domain.com/post-title-separated-with-dashes.

10 On-Page SEO Techniques to Rank Website (2019)

9. Moderate Comments

Many entrepreneurs think that with the popularity of social networks, comments on blogs are no longer important. It’s a mistake! The number of blog comments is still important for the “SEO On Page” dixit Gary Illyes, engineer at Google. It’s just an indication that people are enjoying your content and interacting with your page. This can really boost the referencing of a page. Indeed, before making a new comment, your visitors will read the existing comments. This increases the time they spend on the web page. To make the best use of comments, follow these simple rules:
  • If possible, moderate comments before publishing,
  • Avoid leaving too general comments,
  • Only approve comments relevant to the content of the page, which bring value,
  • Delete comments when users do not use their real name,
  • Always respond to comments, to encourage others to comment.

10. Monitor The Loading Speed Of Your Page:

loading Finally and finally, here are 2 SEO techniques that are becoming more and more important:
  • The speed of loading pages,
  • And usability on mobile.
Nobody likes a slow website, Google either! So, to compel entrepreneurs to consider the loading time of web pages, Google has officially announced that speed is one of 200 ranking criteria. That’s why the speed of your website is crucial to getting a Google position at the top of its results pages. Make sure each page of your website loads as quickly as possible and if possible in less than 2 seconds:
  • Measure the loading speed of your page with PingDom.
  • Consider Google’s recommendations provided by its free page speed insightstool,
Having a fast website is not only good for SEO, but also for retaining and converting your visitors into customers.  


The things that rank highest are the most informative, engaging, and helpful things. So strive to create content that readers’ love and search engines will love you too.

10 On-Page SEO Techniques to Rank Website (2019)


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