Email Marketing

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Email Marketing

Email marketing is the most effective digital marketing method of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal customers.

Reasons behind E-mail Marketing:

  • 91% customers check their email on daily basis, so when we add new product and inform them.
  • If you are advertising on social media platforms, they can suspend your account anytime without any reason. But in case of email, you can create your own mailing list and send notifications periodically when you need.
  • Those people who purchase products marketed through email spend 138% more than those people who do not receive email offers.
  • E-mail Marketing has an ROI of 3800%.

IMPORTANT BENEFITS OF EMAIL MARKETING

E-mail marketing is the most effective and professional way to promote any type of business. There are a lot of benefits including.

  • 91% people of United States of America like to receives  promotional emails from different companies, they are working with.
  • People do business with companies they know, like and trust. E-mail marketing give to the credibility when you share helpful information with your customers.
  • E-mail marketing reach your business at top because in this type of marketing you are focus your targeted audience.
  • If you want to create strong bounding with your customers, you have to use strong tool to communicate. E-marketing offers you the ability to communicate with customer in formal way.
  • When you are sending updates about your business to your customers on daily basis. Your sales will increase automatically.
  • With email marketing software like Constant Contact, You have the tools and training you need to get started quickly Email marketing. Regardless of your level of marketing experience.
  • One of the main benefit of E-Mail marketing is you can take the advantage of growing popularity of mobile technology. Because two third emails are opened in mobile devices.
  • You have a website or online store or any type of retail store. If you want to increase traffic, E-Mail marketing help you.

OUR EMAIL MARKETING SERVICES

Rexzet Solutions offers state-of-the-art email marketing expertise. The agency can assist you in the strategic approach to be set up, and can also manage all the steps necessary for the effective implementation of a strategy, from planning to the selection and configuration of the tool, in through design and development.

EMAIL MARKETING STRATEGY

While the subject of the email seems to be, at first glance, an aspect secondary to the very content of your mailing, it is not so. Indeed, it constitutes the first contact that your recipients will have with your email and will motivate considerably their decision to open it or not. Moreover, if your email marketing takes the form of a newsletter, it should never be taken for granted that the recipient will necessarily read the content of the product.

EMAIL MARKETING STRATEGY

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EMAIL MARKETING ADVERTISING CAMPAIGNS

If emailing is one of the most effective channels to engage and retain your customers, it is also one of the most competitive. When looking for ways to improve the performance of its campaigns, we often focus on peripheral aspects: optimization of the object and the pre-header, the frequency and time of sending…

EMAIL NEWSLETTER

Newsletter design is in itself, an art. For a number of businesses, mainly in the business-to-consumer space, robust visual elements are considered important. As with particularly all phases of marketing, knowing your intended audience is key. For instance, while images may be obligatory in an email newsletter from a fashion vendor, they may be nonproductive in a newsletter from an accounting firm. Nonetheless of whether your emails are text or image based, some newsletter design sayings hold true across industries.

EMAIL NEWSLETTER

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EMAIL LIST MAINTENANCE

A mailing list is based on software called list manager or robot lists. This software is responsible for distributing e-mail to all subscribers. In particular, it must handle email returns and unresponsive addresses. Indeed, if a user from the list has programmed an away message, it is likely to create a rebound effect between the list manager and the user’s messaging system, leading to an exchange infinite message. The list manager is usually managed by a list administrator, who is responsible for keeping the lists in good working order and configuring them as needed.

EMAIL MARKETING REPORTING

The E-mail marketing reports are something information provided includes the number of campaigns sent, emails sent, delivery rate, open rate, click rate, unsubscribe rate, and source rate. The Detailed Performance section compares these metrics for various campaigns and uses bar graphics to show the detailed data at a glance. Reporting is an effective way to track your E-Mail campaign.

EMAIL MARKETING REPORTING

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Our Email Marketing Process

Rexzet Solutions is the best option you have to start e-mail marketing campaign because we have an experienced team. They will analysis your business, planning, maintain list of e-mails then start campaign successfully.

Step 1

Strategic Email Benchmarks, Analysis & Recommendation

  • Measuring the performance levels of your own company and the benchmarking partner, based on processes, general performance indicators of the company, practices or even the strategy as a whole
  • Comparison of performance levels
  • Learn from the benchmarking partner to make improvements in your own company
  • Implementation of the improvements, the ultimate goal of any benchmarking study

Step 2

4 Month Email Campaign Planning

Basically, e-mail campaigns in the B2B environment are to be conceptualized differently than in the consumer segment. So the customer lifetime value is much higher, but also the sales process much longer, because the enterprise customer usually needs more time for the decision. In the context of the Buyers Journey, it is particularly important for lead nurturing and automated campaigns to deliver the right content in the right phase. One thing is clear: B2B e-mail marketing is more informative than direct sales because of the above-mentioned aspects. Depending on the objective, the channel can be used flexibly – for example, for the provision of information, for strengthening the various distribution channels or for lead generation.

Step 3

Subject Line is Most Important

In e-mail marketing, one of the most important point is to write Subject line of your mail. If you can write impressive and attractive subject line.You will not fail, customers will open the mail, but if you have weak subject line. You are wasting money as well as time.

Step 4

Drip Automated Email Campaigns

The more targeted the address of the recipients, the greater the effort involved in creating the mailings. Simple newsletters can often be created and sent by hand. However, when it comes to mailings with content individually arranged for the recipient and individual delivery times, this can only be achieved through extensive automation. Professional email marketing solutions provide many ways to partially or fully automate the creation and delivery of newsletters and e-mailings. Automated trigger mailings always reach recipients at the right time. Transaction mailings and birthday mailings are just two of the many uses.

Step 5

Segmented Full List Email Blasts With Split A/B Testing

Email marketing A/B tests are one of the few practices marketers employ to improve the performance of their email campaigns. When compare two variations of the same email it helps create a more solid understanding of your audience and what kind of content they respond to.

Step 6

Email Reporting & Fidelity

Indeed, during the routing of your email marketing to the inbox of your recipients, several rates are measured. The analysis of these statistics will allow you to optimize your future shipments. Thanks to the provided information you will be able to proceed to a more advanced segmentation of your contacts, enrich their profile and refine the messages of the mailings that you will make.

There are two methods to use together:

  • A web traffic analysis tool like Google Analytics.After opening your account, you will have a code to insert on your web pages. This code inserted, you will access an impressive mass of information in which you will draw according to your needs.
  • The statistics provided by your emailing routing software, like those of Message Business.

WHY HIRE US AS THE EMAIL MARKETING AGENCY?

Did you know that 60% of marketers regard email marketing as the web marketing channel that generates the best return on investment? Indeed, email marketing is one of the most effective ways to communicate with a broad audience, in a targeted way. Large because more than 61% of Internet users consult their e-mails every day; and targeted because you have the ability to precisely segment your recipient database. For a company, the email channel can be operated in two ways: either by maintaining the relationship with its customers via newsletters, or by attacking prospects by giving them the information they need to mature their thinking and take a decision.

Our company offers state-of-the-art email marketing expertise. The agency can assist you in the strategic approach to be set up, and can also manage all the steps necessary for the effective implementation of a strategy, from planning to the selection and configuration of the tool, in through design and development.

How Can we Help you?

If you want to boost Your business with Rexzet Solutions and Learn more about us