Remarketing is a form of disclosure where it is possible to impact people who have already accessed your site or used your application.
After being browsed by a user on a web page for a product or service, you may not have finally taken the final step to acquire it. However, the days after that visit, he has not stopped seeing ads of those articles on the websites visited.
It is one of the many strategies of online marketing, consisting of designing ads for specific users, based on the web pages they have visited and taking into account the products in which they have been interested, as long as their visit has not generated a conversion or Lead It is a Google Adwords service and its objective is to increase the advertiser’s ROI.
The remarketing allows you to return to impact users trying to take the step of purchasing our products. The operation of this technique of online marketing is very simple: first, we must mark our users with a cookie to identify them and know what products or services of our page have visited.