The video marketing is one of the most promotional strategies used today. You can see almost everywhere, and hence make the transition from traditional media to social networks.
It also aims to create the link with the customer, empathy for the brand and by the same to promote the purchase conversion rate. It should be remembered that the average conversion rate of a website without video is 2.9%, while it will be 4.8% for a site with video. On the other hand, it gives a trendier, dynamic and more entertaining image. It is also a strategic way of communicating information, explaining, raising awareness among your audience. About the brand, the company, the production process, the products, the teams.